Educational Insights
About EI
Educational Insights creates inventive, kid-powered toys and engaging games that promote creativity, imagination, and out-of-the-box learning. In my role with Educational Insights, I was responsible for all digital creative components, including the website, e-mail marketing, social media, and digital display ads.
Key Achievements:
Redesigned product detail page template, resulting in a 54% increase in conversions year over year and earning MarketLive’s 2015 Top Performer Award for Highest Conversion Improvement
Redesigned 13 key sub-brand landing pages to pedestal brand messages, resulting in an average increase in time spent on page of 10.5% and increase in pages/session of 14.2%
Redesigned website (150+ pages) in Bootstrap responsive framework for optimal user experience on mobile and tablet devices
Worked with Creative Director to create and maintain brand standards guide outlining usage of fonts, colors, photography, and logos. These brand standards were then carried over to print and packaging assets
See some of my work for Educational Insights below!
